Luxury brand alert: new kids Ben & Ellie Baby

We are always on the lookout for the latest innovations and best new luxury brands so when we came across Australian label Ben & Ellie Baby, we knew it was a true gamechanger for parents everywhere.

The Ben & Ellie Baby label blends classic luxury with functional design to create baby products that are effortless and stylish. One such modernisation is Ben & Ellie Baby’s flagship product, the luxury Nappy Change Clutch. The brand takes an everyday necessity and seriously amps up the style, functionality and safety of this daily essential.

Julie and Jess, the two women who founded the brand, had just had their first children and were frustrated with existing options on the market. As a travelling mum, Julie found it particularly difficult to find something that suited her baby girl Ellie’s needs and her style wants. “We know new mums often feel isolated as well as a loss of self after having their first baby, so we wanted to make a product that helps them get out with a newborn while maintaining some of their personal style and sense of pre-mum identity. Once you have a B&E Baby Change Clutch, you’ll never leave the house without it.”

The ingenious design is protected on the Australian Design IP Register and features luxurious materials including premium vegan leather, polished gold hardware and waterproof lining that is soft on baby’s skin. Unique to the product is its magnetic closure that allows for easy one-handed use with a flick to open and snap to close operation. Built in pockets to suit all nappy change essentials including wipes pouches are accommodated and the product comes packaged in a beautiful gift box with tissue wrapping and greeting card. The packaging is eco-friendly without compromising on looking that extra bit special for gifting purposes.

Speaking about the product design experience, the women were most surprised by the lack of standards that had to be met for baby accessories. “Toys and clothes have some standards but what you can get away with for accessories was a real surprise” co-founder Jessica said. The nappy change clutch is made from soft, lightweight, durable vegan leather and is free from nasties such as BPA, PVC, and phthalates. The interior is made from a high-tech nylon taslan with a waterproof TPU backing which is safe and soft on babies skin. The mat includes a padded lining and headrest for baby made from PE foam (polyethylene) which is baby safe, ozone friendly and recyclable.

Everything is considered with no compromises – every nappy change essential is wrapped into a sleek, effortless clutch. Parents on the go can be confident they are stylish and prepared no matter where they are in the world.

Shop the Ben & Ellie Baby range at