London swimwear brand Alma Society launches sun-smart protective beachwear

Alma Society launches a new collection of feminine long sleeved swimsuits, reversible rashvests and matching bikinis, all crafted from UPF50 fabric for women who want extra protection from the sun, without compromising style.


A new mission-driven brand Alma Society leads the way in protection from sun dangers with a high-end active swimwear collection offering women stylish and safe swimwear options. Alma Society has given the rashvest a very feminine makeover!


Ultimate skin protection
Latest research revealed that around 70% of women in Europe and the US have reported sensitive skin.
Main factors identified were dermatology conditions, hormone cycles and increasingly prolonged sun exposure from UV rays.
All Alma Society swimwear is designed and produced in Europe and UPF50 certified. The Ultraviolet Protection Factor (UPF) indicates how much UV radiation a fabric allows to reach our skin. UPF50 fabric will block 98% of the sun’s rays.

Read the full article in Regalier Issue 1

Regalier Editorial