Dominating YouTube With Kids and Families
The unfathomable journey that seven-year-old Vlad Vashketov and his five-year-old brother Niki have traveled in a little more than two years has been staggering, yet their imagination, creativity and boundless energy have propelled the young siblings into global YouTube superstars.
The dynamic duo are now stars of “Vlad & Niki,” an imaginative live-action preschool series on YouTube showcasing the everyday antics of the young brothers.
The key preschool learning themes for “Vlad & Niki” include family fun, discovery play, home adventures, indoor and outdoor play, singing and dancing. Kids and their families around the world are enjoying the short-form streaming content filled with everyday brotherly non-stop live action adventures, originality and tons of fun.
To their credit, “Vlad & Niki” is now the world’s most popular and fastest growing YouTube kidfluencer series. “Vlad & Niki” has dominated the preschool space and captivated youngsters across the globe with a worldwide audience of 140+ million subscribers and 70 billion total views on their 16 channels. Their programming is now presented in 13 languages and includes a following of more than 61+ million subscribers on their English-speaking channel alone.
That’s not a bad run and quite a trip for the young boys and their entire family since the random inspiration for the series popped into Vlad’s head back in 2018.
While watching YouTube, Vlad noticed the antics of other kids in videos and then asked his parents to help him create a video of his own. The Vashketov family began recording and uploading videos of the boys during their free time on the weekends in their home. Later that year, parents Sergey and Victoria Vashketov launched the “Vlad & Niki” brand on YouTube in English, and the reputation of their boys skyrocketed.
As their popularity grew, so did the families’ creativity. Each episode is produced with an innovative mix of live action, animation and music to create comedic videos that capture the attention of the preschool demographic. Adding to the family-fun adventures are the boys’ real-life comedic mother Victoria and guest appearances by their one-year-old brother Christian.
“We started filming videos on the weekends and within two years Vlad and Niki have now recorded almost 300 episodes that have made a global impact entertaining kids and families,” says father Sergey Vashketov. “The series has far exceeded our expectations. We could never have dreamed this big, with one of our biggest videos actually gaining more than 300 million views in 30 days. Just unbelievable!”
In keeping with their imaginative and play themes, “Vlad & Niki” have since launched five interactive gaming Apps and a new website featuring activities and merchandise at Vladandniki.com. “Vlad & Niki” has attracted global licensing deals with leading toy marketers Playmates Toys and Zuru Toys set to debut in retail stores this summer.
On top of all these achievements, “Vlad & Niki” was recently recognized by the International Academy of Digital Arts & Sciences’ 10th Annual Lovie Awards for outstanding work in the Shortlist category. It also has received numerous YouTube Creative Awards, commonly known as Play Buttons, including a Ruby Play Button for 50 million subscribers; three Diamond Ruby Play Buttons for 10 million subscribers; 16 Gold Ruby Play Buttons for a million subscribers; and 16 Silver Ruby Play Buttons for one hundred thousand subscribers.
All their hard work finally earned them a much-needed break away from the limelight when the entire Vashketov family was able to enjoy a relaxing vacation in the Republic of Maldives, the independent island country in the north-central Indian Ocean.
The family made the most of their free time in the Maldives Islands, experiencing their own share of entertaining escapades including a stint on the sunny open water on a private yacht, snorkeling and underwater fishing, a ride in seaplane, and a chance to explore the islands and meet its native animals on an eye-opening jungle expedition.
The vacation was just what young boys needed to get recharged so their creative juices and imaginations can run wild as the comedic adventures of “Vlad & Niki” continue. Preschoolers and their caregivers can follow all the action and excitement on YouTube at “Vlad & Niki.” On Instagram Vlad is @vlad.super.vlad and Niki is @nikitoys_official.
