Food & Beverages

156 Year Old Prahran Market Launches Online Marketplace For 2020

Prahran Market has a long history in Melbourne and has always been there for the community. When the pandemic crisis hit early this year, the Market embraced modern technology to launch a Victorian first – an online marketplace ‘Food Lovers’ Direct’, where the customer can shop across a number of Traders, arrange delivery and pay in one simple transaction.

Prahran Market’s butchers, poulterers, greengrocers, delicatessens, bakers, florists and tea & coffee merchants, plus many more are available to shop. There’s over 1500 products online to choose from. 

The wisdom of this step in the Market’s strategy was to allow customers to shop from the comfort and safety of their own home but also to create another avenue for sales for Traders during an uncertain time. Due to the popularity of Food Lovers’ Direct, even when restrictions lift, means the service is here to stay.

Being able to do a Market shop at home for fresh produce from individual Traders without having to make individual purchases or collect the goods has certainly been welcomed with open arms. As we continue to place more emphasis on healthy living, wellness, shopping local and social accountability, doing a Market shop us the way to go.

With one easy shop a customer could start their day with a cup of delicious Aroresa Filter Roast coffee or Mount Ali Dew Drop Oolong Tea, before tucking into a tomato, cheese and avocado omelette, made using certified, premium organic ingredients. Decorate their house with a bunch of blooms, hang that picture they have been meaning to get around too on a new hook, enjoy a ready-made dinner and tuck-in to some Turkish Delight. All delivered to their door. 

Food Lovers’ Direct clearly displays all of the postcodes they deliver too in Melbourne. From there shopping can be by Trader or category, customers just add everything to the one basket. 

The minimum order value is $50 and delivery is a flat fee of $15. The driver will make contact 20 minutes prior to their arrival so the recipient can be at home to receive their order, which will be delivered in a refrigerated truck for optimum freshness. Delivery is next Market day for orders placed before 4pm.